Live streaming is something that opens up a new portal for you to communicate with your friends, followers, or even fans all at once. Going live on TikTok is a perfect way to connect with your audience, you build a greater connection which eventually increases your engagement. Whether you are going live for a Q/As session, promoting yourself or your products, going live is the best way to go with. Here in this article, you will be learning about how to go live on TikTok as the title says for itself. Let’s dive into what you need to know about how to go live on TikTok and how it all is going to work out for you.
Requirements for a Live Session:
The very first thing you should know about how to go live on TikTok is that you need to have at least 1000 followers and be older than 16 years to go live. And if you are 18 years and older then it will unlock another feature for you like you will be able to send or receive gifts during your live session.
How you can go live on TikTok?
Before we start with this, you must read all the TikTok community guidelines so that you don’t accidentally violate any TikTok rules when live streaming. Let’s get started with how to go live on TikTok:
- First and foremost open the app and then you will see a (+) icon at the very bottom. Click on that (+) sign.
- Then a live button will appear on the screen next to the recording button, tap that.
- Now choose an image to use as a thumbnail for your live stream session.
- Choose an engaging title for your live stream.
- Next, simply tap live to go live on TikTok
- For exiting the live stream, simply press “X” at the top-left corner.
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What are the basic things you need to know before you go live?
Timing
Now that you know how to go live on TikTok, let’s discuss timing. The perfect timing is the best way to get benefits. You need to look into the insights to learn about the time when your audience is active. Go to creator tools to look into analytics. This will help you generate more target audience and you will get even more views when the timing is right.
Staying Active
Posting a video before going live is another way to connect with your followers. So when a follower is watching the video, he/she will be notified that you are live.
A Good Internet Connection
This should be on your top priority list. A good internet connection would provide a smoother experience for the user watching your live stream. It is quite annoying when there is a disruption in the live stream so always make sure that nothing out of the ordinary occurs when you are streaming live.
Posting Original Content
Post content that is original and appeals to your audience, that way you will be able to attract as many followers as you can. Originality is one thing that has always been in demand. And today’s generation is always looking for something fresh to get themselves entertained with.
Making Money
You can even make money going live on TikTok but you would require a registered account and you should be 18 years and older. As we have discussed before, you can send and even receive gifts from your viewers in a virtual diamond form. Collecting 100 diamonds from viewers will get them transferred into your account and you can easily recharge the diamonds into money. All you have to do is go to the settings/privacy and there you will see a “balance” option which will let you see your balance.
Live stream length
When we talk about how long a TikTok live stream should be then let me tell you that there is a 60-minute limit to it. But TikTok recommends you go live for a good 30 minutes. 60 minutes would be too boring for some viewers, but it depends on you, your brand, and how interesting the message is in the live stream.
Audio quality
Audio quality is another factor that anticipates into a good live session. So always consider this and make sure that there is no background noise or any kind of disruptions.
Reply to viewer’s comments
Reading the comments, and replying to the questions is the best way you can communicate your message to the audience. It is a great way to engage with an even bigger audience.
Related Article: How to Stitch a Video on TikTok?
Conclusion
So far in this article, we have learned about TikTok live stream sessions, how it all works, what are the requirements, and much more like how it will benefit you. I am pretty sure that now you have an idea of how to go live on TikTok and what it brings to the table for you as a business owner and what it takes to connect with a broader audience.